I design brand identities for companies that can't afford to look like everyone else. Every project starts with a proprietary brand-archetype assessment I developed myself — so every color, symbol, and tone of voice is backed by strategy, not taste.
Selected work
Scroll down — each project stacks on top of the one before it.
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Services
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Strategy-first branding built on a proprietary archetype assessment — personality, tone of voice, symbolism, and color psychology before a single asset gets designed.
Full identity systems — logo, applications, packaging, and brand guidelines that keep every team and vendor on-brand as the company scales.
Ongoing visual direction for feeds and campaigns, keeping tone, color, and message consistent across every post.
Decks built in PowerPoint and Canva that carry brand identity into pitches, reports, and internal presentations.
My Stack
About
Senior Designer, Creative Director, Journalist, and Fine Artist. My journey in communication began at the age of 12 as a journalism apprentice at a radio station. At 17, I discovered editorial design while working on magazine layouts and found the perfect way to unite strategy, communication, and visual language. Throughout my career, I worked at advertising agencies, developing art direction projects and brand-building experiences, before starting my independent practice in 2015.
Today, I combine this experience with an original methodology that integrates brand archetypes, symbolism, visual psychology, and neuromarketing, developed throughout nearly two decades of practice. I work remotely with founders and marketing teams, creating strategically built visual identities and brand ecosystems designed to occupy a meaningful place in people’s memories and strengthen each business’s positioning.
Brand voice
Rafa is a master at turning everything we envision into art. I recommend her without hesitation — incredibly skilled, creative, and always finding new ways to raise the bar. I still find ways to be surprised.
We can see our positioning, communication, and visual expression with so much more clarity now. The visual elements match our archetypes perfectly. We've been living up to that every day.
She went far beyond what we imagined — no question, fully approved.
From the first time I saw your work, I knew I wanted something from you — and you exceeded every expectation. I loved it, my partner loved it, our whole team loved it.
Rafa and the team captured exactly what we wanted, and translated it beautifully. Our brand symbol turned out truly one of a kind — we never imagined so many symbols could come together into something so unique.
I have to admit, I was completely charmed. You're incredibly skilled — a true artist.
Above expectations, as always.
Availability
Available for remote work · US · EU
